Monday, May 25, 2020

A Good Grandmother Can be Hard to Find Essay - 1500 Words

In Flannery OConnor’s A Good Man is Hard to Find, a family trying to go on a trip to Florida plans and lives come to a tragic end because of one person in their family: Their manipulative Grandmother. Even though she says in the beginning â€Å"I wouldnt take my children in any direction with a criminal like that aloose in it† (O’Conner pg), she does the complete opposite of her word and leads them all in to the way of danger; The hands of the criminal, The Misfit. If she would have just stayed home, no one would have died in the end and the trip would have went as smoothly as it has before. Yet, the tragedy of their grandmother’s choices and commitment of many of the deadly sins are what lead them to their fates, and the grandmother to†¦show more content†¦They never have been to east Tennessee. (O’Conner pg). One can see the beginning of her manipulative and egotistic ways. She tries to put a toll on the families vacation of where they wanted to travel and make it more about what she wants for herself without thinking of what the others may want. Yet, they did not listen to her, so in the end she had no choice but to summit to going, but she continued to rebel by bringing her cat, Pitty Sing, along giving the excuses â€Å"he would miss her too much and she was afraid he might brush against one of her gas burners and accidentally asphyxiate himself.† (O’Conner pg). Another example of her self-centeredness was when she noticed the african american boy standing in the door of a shack. â€Å"Oh look at the cute little pickaninny! she said and pointed to a Negro child standing in the door of a shack. Wouldnt that make a picture, now?† Her granddaughter June Star, points out that he did not have any pants on. She then says Little niggers in the country dont have things like we do. If I could paint, Id paint that picture, (O’Conner pg). The grandmother demonstrates a sense of prejudice and self-righteousness about the situation. She appears to act and talk as if she is above the child. Yet, she comments later to Red Sam â€Å"the way Europe acted you would think we were made of money [...]† She judges others of their lifestyles without looking at her own appearance,Show MoreRelatedAnalysis Of Flannery O Connor s A Good Man Is Hard Essay1426 Words   |  6 PagesResearch Analysis for A Good Man is Hard to Find Flannery O Connor s A Good Man is Hard to Find is certainly a surprising work of literature. With this story having a not so happy ending, it goes against all of the conventional ideas on what a typical storybook ending should be. Another unusual thing about A Good Man is Hard to Find is the use of the term good. It is thrown around excessively through the entire tale by the grandmother and even the Misfit seems to use this word as wellRead MoreThe Spiritual Awakening1265 Words   |  5 PagesO’Connor’s â€Å"Good Country People† and â€Å"A Good Man is Hard to Find† demonstrates how a person can be brought to their redemption by unlikely characters. Hulga, from â€Å"Good Country People,† goes from being a woman who states to believe in nothing, to a woman who loses everything and is left at a place of confusion. The grandmother from â€Å"A Good Man is Hard to Find† is similar to Hulga in that she also loses everything in order to find h er faith. Although both Hulga and the grandmother seem to haveRead MoreConceited Judgment and the Pitfall of Pride1298 Words   |  5 PagesIn both of Flannery O’ Connor’s short stories â€Å"A Good Man is Hard to Find† and â€Å"Good Country People,† there is a central theme about the negative effects of trusting one’s own judgment too readily, as well as using religion to manipulate people. It is easy to see multiple connections to this theme in the two short stories, although the specific events themselves are different. For instance, Hulga from â€Å"Good Country People† believes her intelligence allows her to see people’s true character, butRead MoreEssay on A Good Man is Hard to Find by Flannery OConnor1564 Words   |  7 PagesA Good Man is Hard to Find by Flannery OConnor A Good Man is Hard to Find is an extremely powerful commentary that elucidates Flannery OConnors opinions about religion and society. Like the majority of her other works, A Good Man is Hard to Find has attracted many interpretations based on Christian dogma (Bandy 1). These Christian explications are justified because Miss OConnor is notorious for expressing Catholic doctrines through her fiction. Once she even remarked I see fromRead More Flannery OConnors A Good Man is Hard To Find Essay1144 Words   |  5 PagesFlannery O’Connor’s A Good Man Is Hard to Find is one of the most well-known short stories in American history. A Good Man Is Hard to Find is a disturbing short story that exemplifies grace in extremity as well as the threat of an intruder. The story tells of an elderly grandmother and her family who embark on a road trip to Florida. The grandmother is a stubborn old woman with a low sense of morality. While on the trip, the grandmother convinces he r son to take a detour which results in a brokenRead MoreThemes of A Good Man Is Hard to Find by Flannery O ´connor Essay862 Words   |  4 PagesIn A Good Man is Hard to Find there are a variety of themes. The themes in this short story are: the grace of the grandmother and The Misfit, the vague definition of a â€Å"good man†, and the class of the grandmother. All of these themes are apparent to any reader, but it does not quite seem to match O’Connor’s depth style way of writing. The two characters, the Grandmother and the Misfit change from beginning to end. Even though they are both different as night and day, they both have principles andRead MoreEssay on Mercy in Flannery OConnors A Good Man Is Hard to Find995 Words   |  4 PagesFinding Mercy in A Good Man Is Hard to Find In A Good Man Is Hard to Find, Flannery OConnor represents her style of writing very accurately. She includes her themes and methods - comedy, violence, theological concern - and thus makes them quickly and unmistakably available (Asals 177). In the beginning of the story OConnor represents the theme of comedy by describing the typical grandmother. Then OConnor moves on to include the violent aspect by bringing the Misfit into the story. AtRead MoreIs It Hard For Find A Good Man?1739 Words   |  7 PagesHadleigh Garza Ms. Vernon English 1302.05 March 26, 2015 Is it Hard to Find a Good Man? In the short story â€Å"A Good Man is Hard to Find† Flannery O’Conner introduces the story with the characters, the grandmother, her son Bailey, his wife, his two children June Star and John Wesley, and the baby, on the way to Florida for a vacation. Soon after the trip begins, the grandmother states that she wants to go Georgia to see a friend, but with her awful memory, she remembers it is actually in TennesseeRead MoreEssay On A Good Man Is Hard To Find885 Words   |  4 PagesIn the short story essay, I will talk about two stories. The first one is â€Å"A Good Man Is Hard to Find† by Flannery O’Connor. The article that I will talk about is â€Å" O’Connor’s A Good Man Is Hard To Find† by Nancy L Nester. Before I read the critic’s view, I focus on their trip because the author talks a lot of the plan of their trip. For example, the grandmother did not want to go to Florida. She wants to east Tennessee in the begin. I thi nk they will talk more details in the story. However, afterRead MoreA Good Woman is Hard to Find Essay565 Words   |  3 PagesCharacterization Essay A Good Woman is Hard To Find In the story A Good Man is Hard to Find the grandmother displays several qualities that make her a villain. Throughout the story the author Flannery OConnor gives details of the grandmothers imperfections. OConnor describes many different aspects of the lifestyle that this family lives portrayed by the life of the wicked grandmother, giving numerous examples of her bad character. In the story the grandmother clearly states that she does

Thursday, May 14, 2020

Review Of The Movie Groundhog Day - 994 Words

Director and producer Harold Ramis filmed the infamous movie, Groundhog Day, a film based on an arrogant weatherman named Phil that detests Punxsutawney where groundhogs day is held but must relive this day for what feels like an eternity. Viewing this movie from a philosophical standpoint, the viewer can relate Phil to Siddhartha, the founder of Buddhism. Phil is similar to Buddha because he experiences the three marks of reality, and the four noble truths. Using a philosophical view the audience can see how in order not dwell on the past or dream of the future and individual must concentrate on the present. Phil is melancholy man, he hides behind a facade of ignorance and arrogance but deep down he hates himself and even mentions so in the film, Phil is a half-glass empty type of man. Once his reincarnation begins Phil is stuck in a phase of denial. During his eternity in Punxsutawney Phil, similar to Buddha, sees the three marks of reality. The first mark of reality Phil encounter s is annica, everything is constantly changing, impermanence. Phil is stuck in a time loop but he realizes he can alter little things throughout his day which leads to different outcomes. For example, in the beginning of the movie once Phil realizes he can relive his day any way he pleases Phil performs pleasure tasks such as going on dates with different women just to have an intimate night, joy rides with drunks in a car, and doing extraordinary tasks such as devouring as many sweets as heShow MoreRelatedMaslow s Hierarchy Of Needs2800 Words   |  12 Pages2007). Considering the movie â€Å"Groundhog Day,† a character by the name of Phil Connors continues to relive the same day endlessly, regardless of what he does. As a result Connors goes through an extreme personality change which can be best described through the standpoint of Maslow’s hierarchy of needs. Phil Connor’s Personality Described Phil Connors is an arrogant, self-centered, and selfish weatherman for a news station based in Pittsburg. At the beginning of the movie Phil’s behaviors are veryRead MoreAmerican Civil Rights Movement Essay15820 Words   |  64 PagesThey established basic principles of journalism: created sections – finance, religion, society. NPs = Public watchdogs. Advertising revenues. They established foreign correspondents. Raymond himself visited Europe. 2 outstanding publishers. Benjamin Day. Changed the situation radically. He rastically reduced the price to 1 cent and made n-p available to mass readers. He issued â€Å"The N-Y Sun† Joseph Pulitzer (1847-1911), one of the most influential publishers. He sought a military carrier and got enlisted

Wednesday, May 6, 2020

The Declaration Of Independence And The United States Of...

The Declaration of Independence allowed the colonies of the United States of America their own governmental structure. After the war with Britain, the United States sought out a structure giving the citizens of America their own rights. These rights include: freedom of speech, life, liberty, and the pursuit of happiness, freedom of religion, the ability to make their own decisions, own form of government and taxation and more. The declaration was made by the merchant class of America, the founding fathers set up congress because of their wealth, education, and Military knowledge. â€Å"We therefore, the Representatives of the United States of America, in General Congress assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the name, and by authority of the good people of these Colonies, solemnly publish and declare, That these United Colonies are, and of right ought to be Free and Independent States; that they are absolved from all alleg iance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full power to levy war, conclude peace, contact alliances, establish commerce, and to do all other acts and things which Independent States may of right do. And for the support of this declaration, with a firm reliance on the protection of Divine Province, we mutually pledge to each other out lives, ourShow MoreRelatedThe Declaration Of Independence And The United States Of America1062 Words   |  5 Pages The United States of America is known as a place of God-given rights and equality for a diverse group of people. Since the founding of America, it was built off of the blood, sweat, and tears of immigrates. Yet, since the primeval years of this nation’s commencement, African American women rights have been adjusted or eliminatedRead MoreThe Declaration Of Independence Of The United States Of America Essay1481 Words   |  6 Pageswhich has served as the foundation of Justice in the United States of America. However, throughout history we’ve also witnessed and learned about events, presidential terms, and cultural and demographic evidence that show how the Pillars of Citizenship have not successfully worked toward the achievement of significant milestones that pertain to nationalization, globalization and equality up to this very day. The Declaration of Independence states that every citizen is granted the right to life, libertyRead MoreThe Declaration Of Independence And The United States Of America Essay1411 Words   |  6 Pagesour oldest documents, which have served as the foundation of the United States of America. Throughout history we’ve witnessed events, presidential terms, and cultural and demographical evidence that show how the Pillars of Citizenship have not successfully worked toward executing the achievement of important milestones amongst nationalization, globalization and equality up to this very day. The Declaration of Independence states that every citizen is granted the right to life, liberty and pursuitRead MoreThe Declaration of Independence of the United States of America3256 Words   |  14 PagesIN CONGRESS, July 4, 1776. The unanimous Declaration of the thirteen united States of America, When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Natures God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separationRead MoreThe Declaration Of Independence And The Second President Of The United States Of America1656 Words   |  7 PagesThomas Jefferson, writer of the Declaration of Independence and the third president of the United States of America, was born on April 13, 1743. The future president was born to the parents of Peter Jefferson, a well-known and successful planter, and Jane Randolph, a prominent member of a very well-known and distinguished Virginian family. Jefferson was the third of ten children who were raised on the Shadwell slave plantation in Virginia. Starting from the early a ge of nine, Thomas Jefferson beganRead MoreThe Declaration Of Independence : What Shaped And Provided The Freedom The United States Of America1030 Words   |  5 PagesAbstract The declaration of Independence is what shaped and provided the freedom the United States of America has today. The Declaration of Independence today is looked at a symbol for America to reflect on as it paved the way for most of the rights we have today. This document has been fundamental to american history longer than any other text because it was the first text to use â€Å"The United States of America† and in a sense the Declaration was the birth certificate of the American nationRead MoreGovernmental Foundation in the Declaration of Independence Essay867 Words   |  4 PagesJuly 4, 1776, the United States of Americas Declaration of Independence was adopted by the Second Continental Congress, in Philadelphia, Pennsylvania. This document, primarily written by Thomas Jefferson, announced that the thirteen colonies were declaring their independence and, in doing so, were independent states apart from the British Empire. The Declaration of Independence is comprised mainly of colonial grievances and assertions of human rights. The Declaration of Independence formed a profoundRead MoreThe Declaration of Independence: Americas Foundation Essay example1229 Words   |  5 Pagesissue the Declaration of Independence being a legal document has been up for debate in courts for many years now. Although, the Declaration of Independence clarifies the United States identity as a free nation, it has generated intense controversy. Some feel strongly that it did not clearly define the new powers that the thirteen colonies would acquire and did not define the identity of the United States; while, others firmly believe that without the Declaration of Independence the United States wouldRead MoreThe Declaration, Facts And Emotions909 Words   |  4 PagesThe Declaration, Facts and Emotions for Independence The 4th of July, the United States of America’s very-own birthday, a day of celebration of its citizens God-given rights and liberties, and its independence from the crown of Great Britain. If America was â€Å"born† on the 4th of July in the year 1776, then The Declaration of Independence could be considered its very own birth certificate. The Declaration of Independence, as time has proven, is one of the most successful arguments ever made byRead MoreThe Declaration of Independence1200 Words   |  5 Pages The Declaration of Independence is one of the most remarkable documents of the United States of America. The elaborate document contains almost fourteen-hundred words including a basic structure divided into two parts and within the two divided parts contains four main ideas within seven components. The declaration is not just any standard written document; it is a work of art painted by colonists who are driven by rage because of King George III of Great Britain injustices’ toward the colonies The Declaration Of Independence And The United States Of... Through course readings, lectures, class examples and so forth, we have identified multiple flaws in some of our oldest documents, which have served as the foundation of the United States of America. Throughout history we’ve witnessed events, presidential terms, and cultural and demographical evidence that show how the Pillars of Citizenship have not successfully worked toward executing the achievement of important milestones amongst nationalization, globalization and equality up to this very day. The Declaration of Independence states that every citizen is granted the right to life, liberty and pursuit of happiness. Furthermore, it marks the turning point in American history where the United States gained its independence from the British Government. The Declaration of Independence argues for the protection of people’s, and to a certain extent, negates government power. Embedded in the Declaration, it states â€Å"whenever any form of government becomes destructive of these ends (revolution), it is the right of the people to alter or abolish it† and â€Å"it is their right, it is their duty to throw off such government and to provide new guards for their future security† (Week 2. Foundations and Contradictions ppt.). However, referring back to this passage, in the Declaration of Independence, which is perceived to be a well-respected document that ensures each person’s right to life, liberty and pursuit of happiness, we can argue that this passage is not applicable to allShow MoreRelatedThe Declaration Of Independence And The United States Of America Essay1431 Words   |  6 PagesThe Declaration of Independence allowed the colonies of the United States of America their own governmental structure. After the war with Britain, the United States sought out a structure giving the citizens of America their own rights. These rights include: freedom of speech, life, liberty, and the pursuit of happiness, freedom of religion, the ability to make their own decisions, own form of government and taxation and more. The declaration was made by the merchant class of America, the foundingRead MoreThe Declaration Of Independence Of The United States Of America Essay1481 Words   |  6 Pageswhich has served as the foundation of Justice in the United States of America. However, throughout history we’ve also witnessed and learned about events, presidential terms, and cultural and demographic evidence that show how the Pillars of Citi zenship have not successfully worked toward the achievement of significant milestones that pertain to nationalization, globalization and equality up to this very day. The Declaration of Independence states that every citizen is granted the right to life, libertyRead MoreThe Declaration Of Independence And The United States Of America1062 Words   |  5 Pages The United States of America is known as a place of God-given rights and equality for a diverse group of people. Since the founding of America, it was built off of the blood, sweat, and tears of immigrates. Yet, since the primeval years of this nation’s commencement, African American women rights have been adjusted or eliminatedRead MoreThe Declaration of Independence of the United States of America3256 Words   |  14 PagesIN CONGRESS, July 4, 1776. The unanimous Declaration of the thirteen united States of America, When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Natures God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separationRead MoreThe Declaration Of Independence And The Second President Of The United States Of America1656 Words   |  7 PagesThomas Jefferson, writer of the Declaration of Independence and the third president of the United States of America, was born on April 13, 1743. The future president was born to the parents of Peter Jefferson, a well-known and successful planter, and Jane Randolph, a prominent member of a very well-known and distinguished Virginian family. Jefferson was the third of ten children who were raised on the Shadwell slave plantation in Virginia. Starting from the early a ge of nine, Thomas Jefferson beganRead MoreThe Declaration Of Independence : What Shaped And Provided The Freedom The United States Of America1030 Words   |  5 PagesAbstract The declaration of Independence is what shaped and provided the freedom the United States of America has today. The Declaration of Independence today is looked at a symbol for America to reflect on as it paved the way for most of the rights we have today. This document has been fundamental to american history longer than any other text because it was the first text to use â€Å"The United States of America† and in a sense the Declaration was the birth certificate of the American nationRead MoreGovernmental Foundation in the Declaration of Independence Essay867 Words   |  4 PagesJuly 4, 1776, the United States of Americas Declaration of Independence was adopted by the Second Continental Congress, in Philadelphia, Pennsylvania. This document, primarily written by Thomas Jefferson, announced that the thirteen colonies were declaring their independence and, in doing so, were independent states apart from the British Empire. The Declaration of Independence is comprised mainly of colonial grievances and assertions of human rights. The Declaration of Independence formed a profoundRead MoreThe Declaration of Independence: Americas Foundation Essay example1229 Words   |  5 Pagesissue the Declaration of Independence being a legal document has been up for debate in courts for many years now. Although, the Declaration of Independence clarifies the United States identity as a free nation, it has generated intense controversy. Some feel strongly that it did not clearly define the new powers that the thirteen colonies would acquire and did not define the identity of the United States; while, others firmly believe that without the Declaration of Independence the United States wouldRead MoreThe Declaration, Facts And Emotions909 Words   |  4 PagesThe Declaration, Facts and Emotions for Independence The 4th of July, the United States of America’s very-own birthday, a day of celebration of its citizens God-given rights and liberties, and its independence from the crown of Great Britain. If America was â€Å"born† on the 4th of July in the year 1776, then The Declaration of Independence could be considered its very own birth certificate. The Declaration of Independence, as time has proven, is one of the most successful arguments ever made byRead MoreThe Declaration of Independence1200 Words   |  5 Pages The Declaration of Independence is one of the most remarkable documents of the United States of America. The elaborate document contains almost fourteen-hundred words including a basic structure divided into two parts and within the two divided parts contains four main ideas within seven components. The declaration is not just any standard written document; it is a work of art painted by colonists who are driven by rage because of King George III of Great Britain injustices’ toward the colonies

Tuesday, May 5, 2020

MTV Arabia challenge free essay sample

Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? First of all, it is impossible to talk about groups of people without generalizing. At this point it must be emphasized that there is not just â€Å"one† Arab culture or society. The Arab world is full of rich and diverse communities, groups and cultures. Each of the Arab countries has different perspectives. That’s why differences exist not only among coun- tries, but within countries as well. With 22 countries formed, the Arab region has in some parts the same religious, politics and ethical views and some are totally different Some people would say that it is known for reacting, and some think over reacting nega- tively to controversial content. For example, within the Arab’s there are three types of religions, Judaism, Islam and Christianity; so these make some things acceptable in some countries and in others not. Furthermore the Middle East offered a huge population of youth with a rich and diverse culture. And exactly these young people can be seen as the target group of MTV. But you also have to be aware in which parts of the Arabian world you are, because religion, for example, is one of the most important aspects on Arabs’ lifestyle, and has something to do in almost every decision Arabs’ take. Not only political leaders are very influenced by religion on their decisions and those are examples that society view as a model. One of the most crucial facts at MTV decision on entering the Middle East market, was the fact the 65% of the Arab population is younger than 25 years old. MTV as a big Music television channel has to think about these problems, which probably can exist: * Different language (instead of English) * No sexual content (remake some video clips which are too sexy) * Decent clothing (dancing girls with almost no cloth on would be â€Å"dangerous† and not respectful) * No alcohol (Party scenes wouldn’t be liked to see that much) * Anti-American MTV had the opportunity to get 190 million more customers in the Arab community. But, also they have to be aware that family is the center of all In the Arab world, that the father of the family has the first and last word. Also, among Arabs honor is one of the most important qualities and these were also some challenges for MTV. One of the biggest challenges for MTV was the controversial content that it is used to show on their normal channel and regarding this the main difference they had to adapt. The sexuality, use of alcohol, politic criticism and religion criticism are some of the main characteristics of MTV on other countries that are not as conservative as Arabs. With these characteristics MTV has achieved success through the Western hemisphere, be- cause the black humor they use is normal among the youngsters and instead of feeling sensible with these, they see it in a humorous way. But, in the Arab community they still conserve the traditional values supported by their culture. In an effort to adopt the strategy of â€Å"Think Globally, Act Locally† MTVN (Music Television Networks) executives made it a point to learn the cultures and make shows that relate to the cultures as op- pose to exporting the American culture. In order to achieve this goal the channel adopted a decentralized structure and gave commercial and creative autonomy to the local staff. Because of the potential audience this venture was considered to be one of the biggest launches in MTV1’s history. MTV hoped to provide a culturally unifying agent within a region that has been known for its political tensions. Also, this channel may cor- rect some misconceptions of the region and reduce tensions. The target audience for the channel would be the Middle East youth; providing them with access to music via mo- bile, broadband, and television. Some more challenges MTV expected to encounter included: like already mentioned the reputation of MTV airing sexually explicit programs and images in direct contrast of the socially conservative culture of the Middle East. Adjusting content to be suitable for each region may prove to be very challenging. For example, what is acceptable in Dubai may not be acceptable in other parts of Saudi Arabia. MTV also had to be careful not to lose the vision of their brand in its attempts to conform to localization. In addition, issues such as the US invasion of Iraq complicated relation among the Americans and Arabs. At this context it can also be mentioned that there are Anti-American sentiments prevailing among a large section of the population. And a last and very important point of view is the different business environment, which makes it very difficult for western companies to venture because it is highly regulated. So for a successful implementation of MTV 10/13/2013 Chapter 4, Application Exercises 1 and 2 2 Application Exercise #2 Arabia the managers have to think and consider among other things, such as language translation, and of course censored language and the possibility to have local TV shows as competitors. Question 2 Critically analyze MTV’s strategy in the Middle East. Comment on its entry strategy and also its strategy of providing mixed content to the market. Do you think MTV will be able to succeed in this market? Strategic planning. When MTVN launched MTV Arabia on November 17, 2007, in part- nership with Arabian Television, it was a result of a strategic planning. Before MTVN decided to enter the Arabic market, they did extensive market research in order to plan how they could enter the market and adjust to local taste and culture without diluting MTVs global brand. They did a profile of their counterparts so that they could better un- derstand what to expect, how they would have to prepare and how they should move on. An external analysis provided them with information on the competitive landscape and the different shifting macro factors they would have to take into considerations, and they got an understanding of the existing cultural differences between the American and Arabic culture. Choosing a local partner was a strategic mover in order to penetrate the market. Cultural competence. MTVN had a major advantage when entering this market. As a global company with lots of international experience, they had a certain knowledge on how cultural differences in cultural values, lifestyles, expectations, verbal and nonverbal language, approaches to formal procedures and problem solving techniques could chal- lenge negotiations. MTVI ? venturing into the Middle East was a result of a combined ef- fort from innovative and enthusiastic personalities, with different cultural backgrounds. Bhavneet Singh (Senior Vice President and Managing Director in MTVNI) and Abdullatif Al Sayegh (CEO and Chairman of ABN) is mentioned as two parties highly involved in the process. Global strategy, local touch. Providing mixed content to the audience was an adjust- ment that was needed in order to adapt to the culture. They tried their original concept but saw that it didn’t fit well with the Arabic culture, and as it didn’t work out to just take away some of their programs or add other shows this strategy seemed to be a best fit. The main challenges MTVN had at first in regard to adapting to the Arabs were solved when they merged with AMG. The relationship seemed to have a long-term orientation, which was a critical factor for MTVN who had a long-term ambition in their market en- trance. MTV were able to think global and act local they were successfully able to ad- just to the cultural needs of the Middle East audience and we do believe that MTV will have the possibility to survive in this market because of their strategic and cultural competence.