Harley Davidson Uk Essay Example | Topics and Well Written Essays - 5000 words

Harley Davidson Uk - Essay Example Harley Davidson is one of the top American motorbike manufacturers since the World War I and the early 20th century. It is a brand which has remained a trademark in the motorbike industry. Overall Harley Davidson has been a symbol of class; it has been a symbol of style, design and uniqueness which have always caught Harley lovers and anticipators (Leffingwell, 2003). Meanwhile, the company owns a remarkable place in the heavyweight motorbikes section, especially in cruisers, 500ccs and late 700ccs time after time and trend after trend. This is how the company went on with its journey of success and accomplishment (Dregni, 2010). Today Harley Davidson specializes in the 21st century motorbikes. It specializes in the motorbikes which have design, style, quality and performance altogether. By manufacturing such figurative motorbikes, Harley Davidson addresses the need of the modern day customer, which places the company to respect, value and recognition throughout the world (Qumer, 2012). This section will identify the opportunities and threats for the UK market. It will highlight the outer business environment in which Harley Davidson will function for the next three years period (Cheverton, 2005). UK falls in the Westminster system- a system of strong democratic control with assurance of law and constitutional supremacy (BBC, 2011). The political system of the region is quite stable led by one top parliamentary executive – The Prime Minister. The structure ensures that checks and balances are there from top to bottom in the system in order to bring corruption control throughout the political and business regulations. Apart from all, as The Guardian describes, UK is one of the most successful countries in so far for maintaining the rule of law, government effectiveness, and control over tax and trade policy matters (Wearden, 2013). This provides opportunities to new business